Is PageRank Really That Important?
I think a lot of people nowadays put way too much importance on PageRank (PR). Everybody seems to be obsessed with it and when another Google update is coming, people are in fear of All-Mighty-Google dropping their web site’s PR. Buying and/or selling Links are taboo if you place them without using the no follow attribute and as a result, your web site will be penalized. I would recommend consulting a professional SEO company, or Zoekmachine Optimalisatie in Dutch, if you are not sure how to handle this.
Of course, PR does matter and it is supposed to give you an idea of the importance or popularity of a web site. If you really boil it down, you could say that PR is directly linked to how many other “important” web sites link to yours. So PR is all about the quality of links, not the quantity. Google’s philosophy is that if you have interesting content which is unique or have something on your site worth referring to, other sites will naturally link to you. And thus, this way you will build a network of web sites that link to you and your PR will increase over time. A good SEO company can help you accomplish this.
So now you are thinking, how does PR effect the SERP (Search Engine Result Pages)? Well, a high PR does not automatically result in a high ranking in the search results. Some pages have a PR0 and are on #1, so even though these two things are somewhat related, they are not directly linked to one another. PR is just a tiny fraction of the algorithm that determines how well your site will rank in the search results, so other sites with no PR can rank higher than you. Google works hard to keep on improving its algorithm, aiming to give people results that are most relevant to the keywords they have entered. Obviously this is a learning process and since the Internet is an ever changing entity as well, this is a very complicated task which demands continues work.
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